Pyrex
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Fall 2018
AD / CW: Evana Flores + Jacob Sepúlveda
With Pyrex, the bakeware staple of the world, my partner and I decided that we wanted to reach a younger demographic and tie it to what it means to be human. With a focus on the iconic glass measuring cup, we determined print and video to be most compatible with our message and demographic. Our tagline “bake exactly what you mean” is a humorous way to speak to the humanistic nature of baking as well as the precision that the product itself offers.
tasty-inspired pyrex spot
