Tell Taller Tales

FALL 2019
AD: Kelly Kim | CW: Jacob Sepúlveda

OK Tours is based in San Antonio and offers trips via bus to major cities, casinos, and football games. In targeting senior citizens, we wanted our tagline, “tell taller tales” to motivate seniors to travel and share new experiences upon their return. We reached our audience via TV spots, a Facebook social element, and through Fiesta, a week-long cultural celebration unique to San Antonio.






Dolly Parton Dollar Bills










The Holy Tattoo





Fiesta Extension




Facebook Randomizer