Tell Taller Tales
Fall 2019
AD: Kelly Kim
CW: Jacob Sepúlveda
OK Tours is based in San Antonio and offers trips via bus to major cities, casinos, and football games. In targeting senior citizens, we wanted our tagline, “tell taller tales” to motivate seniors to travel and share new experiences upon their return. We reached our audience via TV spots, a Facebook social element, and through Fiesta, a week-long cultural celebration unique to San Antonio.
dolly parton dollar bills
the holy tattoo
fiesta extension
facebook randomizer
